Ethical Luxury

Ethical Luxury

London ∞ Athens

With Aegean skies, myth and minimalism in mind
we make garments
that feel wonderful on your body
and celebrate
colour both aesthetically and culturally. 

Our name is one of two. Yet we want to express an approach to masculinity that transcends duality,
by loving his wide spectrum in full colour.

For us ethical luxury is about taking care of the
planet and the communities that enable you
create your valuable goods.

Inspiration for Transformation

As our world is catapulting itself into a wholly new era at mind bending speeds, we feel that there is much inspiration to be found in the time transcending wisdom preserved in symbolism and myth (from around the world).

Minimalism beyond its aesthetic virtues has a lot to offer in this regard as well.

Weaving the richness and drama of these elements into many collections to come
drives us without end.

outgrow comfort zones
find purpose filled challenges
demand your fight!

Genuinely sustainable

All Hector & Ajax clothes are made by a decades-old family business based near Thessaloniki.

We chose these partners for their commitment to environmental responsibility and an uncompromising dedication to quality.

Throughout the whole manufacturing process we’re committed to supporting the planet and helping local communities thrive.

The TENCEL™ micromodal fabric we use is patented by the respected Austrian company LENZING™. It’s made of cellulose from beech trees grown on land that’s not suitable for any other agricultural purpose. To produce it, our fabric requires 20x less water than cotton and 3x less water than other viscose materials.

It is manufactured via a low energy, low water, closed-loop system that recycles over 99.5% of the chemicals/solvents used in production, with the remaining 0.5% discharged as non-hazardous effluent.

More than 99 percent of the wood used comes from sustainable forestry.
It is certified and controlled according to FSC® (FSC-C041246) and / or PEFC ™ (PEFC/06-33-92). The trees used do not require pesticides, fertilizers, or irrigation.

Furthermore, the fabric is highly durable (its used in conveyor belts). And when your product’s time has come you have nothing to worry about as it is 100% biodegradable.

Hector & Ajax is also a member of 1% for the Planet pledge – a global nonprofit movement of eco-conscious businesses.

1% For the Planet
1% For the Planet

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