A summer story by Photographer Costas Simos & Creative Director Beniamin Ardelean.

Blending our colourful varsity style with Greek soul, Summeraki is a soft ode to sun-drenched stillness and golden-hour glow. Shot on the dreamlike island of Milos, this campaign captures the quiet moments where everything slows down – light stretches across the sea, skin warms under the sun, and time feels suspended.

It’s about the warmth of a long summer day – the feeling of doing nothing, yet everything all at once. Like a memory unfolding in slow motion, each frame invites you to pause, breathe, and stay a little longer.

‘Summeraki’ is a playful blend of “summer” and the Greek diminutive “-aki”, often added to words to express intimacy or affection. It evokes the feeling of a small, sweet summer – tender, nostalgic, and quietly unforgettable.